"To the consternation of Sampson and his team, the Slim Jim loyalists turn out to be a pretty stoical crew. "They didn't seem too bothered by it," Sampson says. "Maybe one or two would ask, 'What's mechanically separated chicken?' 'What do you think it is,' the moderator was instructed to reply. People tended to draw pictures of a chicken carcass flying at a jet engine," Sampson says wearily."
Dungeon fave Ruth Shalit has an article at Salon on the marketing of beef jerky. Funny stuff.