Tuesday, March 04, 2008

The 10% Vote

I was watching another clip of a Republican talking about "Barack Hussein Obama" and wondering why they thought the technique of using his middle name would work. After all, it doesn't take much effort to find out, 1) he's named after his father and 2) he's a Christian.

But I was reminded of something I read several years ago. Someone asked one of the movie studios why they put quotes from reviewers you've never heard of before on movie ads. (For example, Sunday's Post had an add for "Jumper" noting that Total Film said "It's 'BOURNE' Meets 'The MATRIX.'" Total Film is "the United Kingdom's second best-selling film magazine," according to Wikipedia.) The answer (I'm paraphrasing from memory) is that their research has shown that 10% of moviegoers will pick a movie based on a quote about that film -- even if the source of that quote has no credibility. This is why Sony got caught making up quotes a few years ago.

So I realized -- the "Hussein" jibes are for that same 10% of the population. Because of the most gullible segment of our population, we will have to endure silly attempts to make Americans believe that Barack Obama is a secret Muslim or Saddam Hussein's cousin or whatever. Clearly, if you're a reader of this site, you're too discerning to fall for that. But maybe Obama needs to fight back. Perhaps with posters that say "We must elect President Obama -- Time Magazine*"

*(The reader comments part of their web site, that is.)

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